Alicia Green
INSTRUCTIONAL DESIGNER
USER EXPERIENCE DESIGNER
PHONE
LOCATION
484-767-8942
Nashville, TN
EDUCATION & CERTIFICATIONS
Masters in User Experience Design
Arizona State University
2023 - 2025
GPA: 3.7/4
​
Bachelors in Communications
West Chester University
2008 - 2012
GPA: 3.6/4
​
Instructional Design Certification
Association for Talent Development (ATD)
​
xAPI Cohort Certification
The Learning Guild
​
Conflict Dynamics Profile Coaching Certification | Leadership Development Institute, Eckerd College
A BIT ABOUT ME
My approach to creating digital solutions is centered around the user. I believe that by understanding the people who will be using our products, we can create experiences that are not only engaging but also intuitive and easy to use. I specialize in instructional design, user research, data analysis, and design ideation, with a focus on achieving business objectives. Whether you’re looking to improve an existing digital product or create something new from scratch, I can help you achieve your goals while delivering exceptional user experiences.
WORK EXPERIENCE
Senior Training Manager & Department Lead
American President Lines, LLC
Feb 2024 – Present
-
Lead organization-wide learning strategy across all APL locations, aligning onboarding, functional, and leadership programs to organizational goals and operational priorities.
-
Partner with senior leaders and stakeholders to conduct needs analyses and root cause analyses, translating business gaps into targeted, high-impact learning solutions.
-
Design, launch, and continuously refine scalable onboarding and role-based training programs, improving efficiency, accuracy, and time-to-productivity.
-
Develop and maintain end-to-end learning solutions using instructional design and UX principles.
-
Own all LMS administration, including course configuration, learner assignments, reporting.
-
Own all e-authoring development, producing digital learning assets that meet accessibility and usability standards.
-
Implement a Kirkpatrick-based evaluation strategy, measuring learner engagement and behavior change.
-
Analyze training performance metrics and present insights to senior leadership to inform continuous improvement and data-driven decisions.
Instructional Design Consultant
IHG Hotels & Resorts - Visionaire Partners
Sept 2023 – June 2024
-
Migrated learning content from a legacy LMS to Articulate Rise and Storyline, owning e-authoring and publishing SCORM packages to a new LMS to ensuring seamless learner experiences.
-
Redesigned and enhanced learning content using adult learning theory and instructional design best practices to improve engagement and knowledge retention.
-
Designed and produced Synthesia videos to deliver visually engaging, interactive training content at scale.
-
Implemented WCAG-aligned accessibility standards across all new e-learning courses.
-
Designed in-hotel learning collateral to support blended learning initiatives.
-
Consulted on LMS migration strategy and technology implementation, supporting organizational change management.
Learning Experience Designer, Lead
Middle Mile - America, Canada, Mexico
Amazon
Jan 2022 – Sept 2023
-
Promoted to Team Lead, managing 5 Learning Experience Designers and 3 Project Managers across North America.
-
Designed and delivered enterprise-scale e-learning programs serving 20,000–100,000 learners, supporting transportation operations.
-
Developed instructor-led training (ILT) and blended learning materials to support hands-on and operational learning needs.
-
Conducted needs, task, and gap analyses, aligning learning objectives with measurable business outcomes and providing solution recommendations to SMEs.
-
Co-led learning analytics initiatives leveraging xAPI, improving data visibility and decision-making for transportation learning teams.
-
Managed global content translation efforts, ensuring accessibility and consistency across multilingual audiences.
-
Established brand identity for Amazon Transportation learning, including logo design, style guides, and brand standards.
-
Mentored Learning Experience Designers and Project Managers, supporting career growth and performance.
Sales Enablement Manager & Department Lead
SEMRush
March 2021 – Jan 2022
-
Promoted to lead the Sales Enablement function, managing 4 Learning Specialists and 4 Facilitators.
-
Developed and executed a department charter aligned to a company goal of 70% annual staff growth.
-
Scaled the sales organization by hiring, onboarding, and training 80 new team members within six months.
-
Designed and implemented a full sales enablement curriculum, including e-learning, digital content, and facilitated training.
-
Selected, vetted, and onboarded an enablement platform to support scalable learning delivery.
-
Built and executed a measurement and evaluation plan to assess learner retention, performance outcomes, and data accuracy.
-
Reported performance metrics and business impact directly to senior leadership.
​
Instructional Designer & Corporate Trainer
CMI Media & Compas
June 2018 - March 2021
-
Led end-to-end instructional design projects, spanning analysis, design, development, implementation, and continuous improvement.
-
Designed and delivered ILT, virtual training, e-learning, and digital learning assets to support business performance.
-
Managed LMS and CMS platforms, including onboarding and offboarding content migrations.
-
Facilitated classroom, virtual, and field training to increase employee retention and productivity.
-
Managed and mentored an intern team, supporting skill development and delivery execution.
Media Operations Manager (Finance & PM)
Publicis Health Media
March 2016 - June 2018
-
Served as primary project manager for two teams totaling 30 employees.
-
Managed 10+ annual media scopes totaling $75M in working media and $3M in hourly project scope.
-
Assessed and mitigated financial compliance and risk, ensuring fiscal responsibility and operational accuracy.
-
Established best practices for scoping, billing, training, and media project management, improving consistency and governance.
THE EXTRAS!
​Volunteer at
Nashville Sexual Assault Center
Cofounder and Co-lead
of DEI ERG- IDEA at APL ​​​​​
​
Cofounder and President
of DEI ERG- Spark
Transportation Team at Amazon
Lead Designer
DEIAlliance at Amazon
